写好外贸开发信的6个切入点！附模板

外贸开发信到底该怎么写？首先要先清楚自己的目的是什么，不同类型的目的要配合不同的切入点和内容，今天就介绍几个常见的开发信切入点和内容模板。

推荐新产品的开发信

建议标题：Arrivals of new xxx products

Dear [First name],

We just launched [Your product]. It's like [Your competitor's product], but better. Competitive Advantage of the Product:

[Unique selling point #1]

[Unique selling point #2]

[Unique selling point #3]

Please contact me for any further information,free samples & prices will be sent for evaluation.

[Signature]

寻找采购的开发信

建议标题：Can you direct me to the right person？

Dear [First name]

My name is Mason and I'm with [My company name]

I am writing to you in the hopes of finding the appropriate person who handles sourcing for your company. Would you mind pointing me towards the right person please, and the best way I might get in touch with them?

Thanks in advance,

[Signature]

客户痛点询问的开发信

建议标题：Tired of [pain point]?

Dear [First name]

Glad to hear that you're on the market for xxx products. We specialize in this field for xxx years.

Before working with us on xxx products, some of our clients often face the following challenges:

[Challenge #1][Challenge #2]

Are you experiencing either of these? Should you have any questions, please do not hesitate to contact us.

[Signature]

询问竞争对手满意度的开发信

建议标题：How is [competitor's product] working out for you?

Dear [First name]

When browsing through your website, I noticed that you use [Your competitor's product].

I work at [My company], which is similar to [Your competitor's product].

I've found that our customers prefer us because we provide not only competitive product offers but also additional features and services, such as low MOQ, certification of products, complimentary spares, popular packaging design, new product development, etc.

It might be worth considering switching over so youcan get all these benefits too! Let me know if you would be interested.

[Signature]

社交媒体联系的开发信

建议标题：We got what you've been looking for!

Dear [First name]

Your recent social media post on [linkedin/facebook/instagram/...] caught my attention.It seems that you are looking for [xxx products] for your company.

Our company perfectly offers the [xxx products] that you're looking for. How about we connect and discuss this in detail?

Let me know if you would be interested.

[Signature]

推荐信评论的开发信

建议标题：xxx products to increast market share

Dear [First name]

Hope everything goes well with you.

[Company A] increased its share of the European market by 30% by working with us on [Product B].

Here's what [Company A] had to say about us: [Customer testimonial]

Want to be our next success story?

Let's explore how we can specifically help your business.

Are you available for a quick call at [time and date]?

补充外贸开发信知识

1.开发信内容：复制粘贴模板？高回复率的开发信就要这样写。

2.开发信标题：开发信标题这样写！想让客户不点开邮件都难。